Advertising Android Wear just moments before the Apple Watch launch most certainly suggests we have a war on our hands – or at least our wrists.
Of course this didn’t stop Apple making all the headlines, but it left a gentle reminder that the new watch isn’t the only device on the market. The rise of the wearable looks set to change a lot in the mobile market, from how we communicate to how we game. Eventually we’re going to be able to play the likes of free roulette games for example, from our watches with game developers designing apps specifically for that.
How far off we are from that, it’s yet to be discovered. We could be putting our chips on black by next year, it could be longer. It’s a gamble even predicting when. But what we do know, is what Tim Cook, CEO of Apple told us in the big Apple Event on March 9.
Firstly it’s out on April 24th 2015 and will set you back anywhere between £299 and £13,500.
Compare that to Android Wear and you’ll find the bottom of the range at less than £100.
Here's some pics of the Apple watch:
And here's a video guide to the Apple watch:
That of course is often the same with mobiles and hasn’t cost Apple any. In fact Cook declared that the growth in iPhone sales is almost double the rest of the industry. There’s also a matter of choice too.
Apple have 38 models hitting the market next month. Android so far have six, with Samsung, LG, and Motorola all having watches already out there. However, what this will mean is that Android will up their game. Their ad right before the Apple launch certainly suggests that, and Apple’s 38 releases certainly suggests it isn’t an experiment and the Californian brand are in the smart watch market to stay.
In terms of apps, both so far have full notification centres, enabling phone calls and replying to WhatsApp messages, as well as the obligatory fitness apps, but they’re both lacking in games, a feature we use regularly on mobile.
If, like the brand want, they’ll become an integral part of our lives –as our mobiles and tablets have – then the apps will have to develop along with them. Francisco Jeronimo, an analyst at the International Data Corporation (IDC), summed the new industry up perfectly:
“In the end, similar to a smartphone or tablet, what will make smart watches relevant are the apps available. And what will make them appealing is the design and the quality of the hardware that runs those apps.”