
It's become a familiar pattern, as we saw most recently with an 18k gold Shuffle that was soon followed by a diamond encrusted version. So it was time to start an office pool after a 24k iPhone began making the rounds a few weeks ago.

In classically over-the-top fashion, the U.K. purveyor has adorned this limited edition with 420 diamonds totaling 5.65 carats set in 18k white or yellow gold, with a choice of white, black or pink sapphires. Decisions, decisions! With a price tag of $41,225 price, it laughs in the face of the credit crunch.
Designed by Austrian jeweller Peter Aloisson the customised iPhone is priced at £1.6 million. The handset is surrounded by a white gold line encrusted with a total of 138 brilliant cut diamonds of the best quality.
But the most prominent feature of the "Kings button" phone is its home button that features a rare 6.6 carat diamond.
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